Last updated: 29/09/26
This policy explains how Aspire Trades LTD (‘Aspire’, ‘we’, ‘us’ or ‘our’) collect and use personal information when you visit alwaysaspire.co.uk or contact us. We are committed to protecting your privacy and handling your information openly and lawfully under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations.
Aspire Trades LTD is a company registered in England and Wales under company number Aspire Trades LTD, with its registered office at 92 Blakefield Road, St Johns, Worcester, WR2 5DP. We trade as Aspire, Always Aspire, Aspire Design, Aspire Trades, Aspire Facilities Management and Aspire Lettings.
We are the controller of the personal information described in this policy.
If you have any questions about this policy or how we handle your information, contact us at Enquiries@alwaysaspire.co.uk, by phone on 01905 935043 or by post at 92 Blakefield Road, St Johns, Worcester, WR2 5DP.
We collect information you give us directly when you complete our contact form, email us or call us. This may include:
We also collect limited information automatically when you use our website, through Google Analytics. This includes the pages you visit, how long you spend on them, how you arrived at the site, the type of device and browser you use and your approximate location based on your country or city. Google Analytics 4 does not log or store IP addresses. We cannot use this information to identify you personally.
We use Google Search Console to understand how our website performs in Google search results. Search Console provides us with aggregated data, such as the search terms that led people to our site. It does not place cookies on your device or give us information about individual visitors.
Under data protection law, we must have a lawful basis for using your personal information. We use your information for the following purposes:
We will not use your information for marketing unless you have agreed to it. We will never sell your information to anyone.
Cookies are small text files stored on your device when you visit a website. We use analytics cookies from Google Analytics only if you accept them through the cookie banner that appears when you first visit our site. If you decline, we do not set them. You can change your choice at any time by [HOW TO REOPEN COOKIE SETTINGS, FOR EXAMPLE THE ‘COOKIE SETTINGS’ LINK IN THE FOOTER].
The cookies we use are:
Cookie | Purpose | Duration |
_ga | Google Analytics. Distinguishes one visitor from another so we can count visits and understand how people use the site. | Up to 2 years |
_ga_[CONTAINER ID] | Google Analytics. Keeps track of your session on the site. | Up to 2 years |
[Cookie banner cookie name] | Remembers whether you accepted or declined analytics cookies. | [Duration] |
You can also block or delete cookies through your browser settings or opt out of Google Analytics across all websites by installing the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.
We only share your information where necessary and with organisations that must protect it. These include:
We may also disclose information where the law requires it, for example to a regulator, the police or a court.
Google may process website analytics data in the United States. Where this happens, the transfer is protected by the UK Extension to the EU-US Data Privacy Framework, under which Google LLC is certified or by other safeguards approved under UK law. [CONFIRM WHETHER THE HOSTING OR EMAIL PROVIDER STORES DATA OUTSIDE THE UK AND ADD DETAILS IF SO.]
We keep enquiry information for [12] months from our last contact if you do not become a customer, allowing us to follow up on your enquiry. If you become a customer, we keep your records for six years after our work ends to meet our legal and accounting obligations. Google Analytics data is kept for [14] months, after which Google deletes it automatically.
We use appropriate technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. Access to your information is limited to the people who need it to deal with your enquiry or deliver our services.
Under data protection law you have the right to:
To exercise any of these rights, contact us using the details above. We will respond within one month. You do not normally need to pay a fee.
If you are unhappy with how we have handled your information, please contact us first so we can put things right. You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection, at ico.org.uk or on 0303 123 1113.
This policy covers information collected through our website and enquiries. If you become a client of Aspire Lettings or Aspire Facilities Management or a tenant in a property we manage, we will give you a separate privacy notice explaining how we use the information needed to deliver those services.
Our website may link to other websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
We may update this policy from time to time. The latest version will always be available on this page, with the date it was last updated shown at the top.
